SEO is a little confusing and daunting as there are too many jargons involved in it. Organic ranking in Google search is becoming more complex and confusing due to the confusing terminology. It stands for search engine optimisation. It is a mechanism used to rank different pages based on a certain characters known as keywords. Backlink and technical seo of page play a significant role in getting high rank in SERP page.

Keyword search tools help in creating a list of keywords that are relevant to the page context. These keywords are used by the search engine to locate it, rank it and display it. The search result provides the opportunity to focus on the interest-based on relevance and content quality. Quality and relevance provide satisfaction to online users.

Benefits.

It is free and organic. It takes efforts to search the right keywords and use them appropriately. 

Drawbacks

It is time-consuming. It takes six or eight months before the SEO can deliver credible results.

Different Keyword Search tools.

1. Google Trends;
2. Keyword Generator;
3. Keyword Sheeter;
4. Answer the Public;
5. Keyword Surfer;
6. Keyworddit;
7. Google Search Console;
8. Questiondb;
9. Bulk Keyword Generator;
10. Google