Analytics

Analytics is defined as the collection, measurement, analysis, and reporting of the web data which can explain the behavior of the customer and their web usages. Data is getting more complex so is decision making. Finding out what customer wants, their demographic and browsing behavior is a difficult puzzle to solve. Analytics plays an important role in unwinding these mysteries of customer behavior and activities. It provides insight like the location of the customer, devices customer use, age of the customer, webpages they like to browse, bounce rate, conversion rate and many more things about the customer and its use of the web. These insights are vital that enables businesses to make a wise and responsible decision. 

There are many tools available in the market. Commonly used is Google Analytics.

Google Analytics.

Spring metrics

Clicky

Mint

Chartbeat and others

Benefits of analytics.

A better understanding of traffic sources and customer behavior.

Better return on investment

Better understanding, what does customer think of the contents.